The Publication

Field Notes.

Arguments we make in the work - written down. Essays on narrative, development economics, and who gets to tell Africa's story.

Insights

Practical Notes on the Craft

Process, craft, and how institutional storytelling works, by Ejura Adams.

Insight

How Much Does a Documentary Film Cost in Nigeria? The Honest Answer for NGOs and Institutions

What actually drives the cost of a documentary film in Nigeria - crew, travel, research, and edit - and how NGOs and institutions should think about budget before requesting quotes.

By Ejura Adams · 24 Aug 2026
Insight

What Donor Reporting Teams Should Demand From a Video Partner

Most NGO field videos look good and prove nothing. Here is what donor reporting teams at NGOs and UN agencies should require from any video production partner - before the contract is signed.

By Ejura Adams · 24 Aug 2026
Insight

Nigeria's Fintech Boom Is Real. But the Story Being Told About It Has a Serious Problem.

Nigerian fintech has built world-class products. Building lasting consumer trust is the next frontier - and it is a storytelling challenge before it is a product challenge.

By Ejura Adams · 15 Feb 2026
Insight

Nigeria Feeds Over 200 Million People on a Broken Agricultural System. Agritech Is Trying to Fix It.

What is working in Nigerian agritech - and what is not. Why the sector's communication problem is costing it investment, and how honest, farmer-centred storytelling closes the gap.

By Ejura Adams · 10 Feb 2026
Insight

Your Nigerian Organisation Is Changing Lives. So Why Is No One Listening?

Nigerian impact organisations do transformative work that the world doesn't hear about. The gap is communication strategy - here is how to close it with honest, grounded storytelling.

By Ejura Adams · 5 Feb 2026
Insight

Nigeria and the SDGs: Why We Are Telling the Wrong Stories About the Right Goals

Nigeria tracks behind on multiple SDG targets, yet some of the world's most effective SDG work is happening here. How organisations can communicate SDG impact with credibility instead of SDG-washing.

By Ejura Adams · 28 Jan 2026
Insight

Nigeria Has a Development Finance Gap. The Way We Talk About Projects Is Making It Worse.

Nigeria needs $3 trillion in infrastructure investment by 2050. The money is moving - but credible projects still struggle to close financing. The missing piece is multi-stakeholder narrative strategy.

By Ejura Adams · 20 Jan 2026
Insight

Nigerian Companies Are Publishing ESG Reports. Almost None of Them Are Actually Communicating.

Nigerian ESG reporting is growing fast, but most reports read like compliance documents. Here is how to apply real storytelling to your sustainability narrative and make it land - with investors, employees, and communities.

By Ejura Adams · 15 Jan 2026
Insight

Development Finance in Nigeria: How Projects in Abuja & Lagos Attract Global Capital

What development finance institutions funding Nigerian projects actually look for - and why narrative clarity is the difference between a funded project and a stalled one.

By Ejura Adams · 18 Dec 2025
Insight

ESG Reporting in Nigeria: Why Companies Must Move Beyond Compliance

What ESG means in Nigeria, why reports alone don't build trust, and how pairing sustainability reporting with documentary storytelling creates a competitive advantage.

By Ejura Adams · 10 Dec 2025

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